Synesthetic meetings.
This is Sinecera.
More than a video concept. Sinecera is the art of classical sculptors to show a face, a body, a feeling as it is without having to apply artifices. Today, for us it is the art of perfumers and cosmetics’ designers to arrive straight to people's hearts, to their minds and stomachs, through the senses.
This is the original concept created by Occhi Bianchi for Pitti Fragranze Fair.
In six videos, the six selected exhibitors talked about the truth of our bodies, memories and smells: in a few words the meaning for them of Sinecera.
A fast and captivating cutting. An elegant and industrial atmosphere at the same time.
A story continuously updated by publications on Pitti social networks both in a style consistent with the video and in a vintage format ad hoc for these media, perfect for Sinecera concept.
CREDITS:
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Photographer & Film Director: Enrico Labriola
Camera operation: Davide Derocchi, Febo Films
Editing: Armando Duccio Ventriglia
Hair & Make-up: Maurizio Lucchese