Myths, gods, have therefore always and befor the religions personified abstract concepts, such as feelings, making them universal and human. This is why we thought of giving the names of myths to Movitra glasses: they do not only represent a story but are synonymous with a type of feeling, as passion, ingenuity, justice, radiance.
4 names for this season: Eos, Hephaestus, Athena, Nemesis
These feelings are perfectly interpreted by our art direction of the advertising campaign.
In the photos and videos of this collection you can see confident and determined models, man and woman, depriving themselves of their doubts to take on a new vision.
And the campaign doesn't stop there.
The protagonists merge with the world in a colourful reality that makes the glasses unique even in the social storytelling.
CREDITS:
—
Photographer: Enrico Labriola
Hair & Make-up: Felicia Boettcher
Models: Rebecca Hanobik, Nikolai Furniss