A big campaign in a bigger one. For 3JUIN, the brand to which we gave the name of the rebirth because it represents every woman's glamour personality, we thought about a specific and original way to communicate its capsule that cuts down on use of animal-derived materials and creates a range of gorgeous cruelty-free, ethically-made shoes, lovingly crafted with a range of bold colours, special PVC-effect materials and Lycra lining.

B-Veg is the name we chose for this line that combines femininity and awareness. So, while the wearer pictures show sophisticated women choosing it, still life focuses on the right and essential things.
“No animals. Only shoes”.